our values

1. simple is beautiful. in an industry filled with bright colors and patterns, we stand for high-quality, super comfy everyday clothes that allow your kid's personality to do the talking.

2. dressing your little ones should be fun. your kids will love wearing our super comfy items to school, the playground and everywhere in between which means no more fights over what to wear!  not only that, all of our clothes are also easy to mix-and-match to help you create new outfits for every day of the week. 

3. style is timeless. in a world of fast fashion, we create high-quality pieces made in the usa with the finest textiles from japan that are intended to be passed down to any younger siblings or friends.  bonus: the gender neutral colors make it even easier to do so!

4. family is everything. unfortunately, many parents are forced to deal with the unthinkable circumstances of having a child that is sick in the hospital.  with the help of people like you, Ronald McDonald House Charities are able to keep families together and near the care and resources they need during such a difficult time. one of the biggest expenses for RMHC is their laundry bill, which is why we've partnered with our local chapter in central ohio to provide a load of laundry for every item purchased. each and every load makes a difference.

5. do what you love. life is too short to spend time doing things that don't make you happy. dream big, take risks and enjoy the ride. it's as simple as that.