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welcome

our first collection of super comfy, everyday favorites 

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everyday essentials

all of our items are super comfy and easy to mix-and-match. dressing your kids just got a little bit easier!

check out our sizing

what we believe in

our values aren't just words on a piece of paper.  they are the backbone of our brand and guide our decisions and choices on a daily basis!

check 'em out

Testimonials

not only are the clothes stylish & comfy, the quality is great. i especially love that a load of laundry is donated to the Ronald McDonald House of Central Ohio with each purchase!"

alyssa l.

the softest and comfiest clothes for my kiddos! i love the attention to detail & "cool" factor of every single garment!

gillian f.

 the versatility of these clothes continue to amaze me! i am thrilled that there is finally a kids brand that not only looks adorable, but also stands the test of time.

sara b.